XM had a bad month in May due to a number of issues from outages to censoring. To a populous accustomed to not paying for radio—whose content is regulated by the federal government—paying for premium radio meant that they could now get uncensored content delivered to them. However, following a stunt from shock jock radio hosts Opie and Anthony the couple was censored for a period of time. I’m not necessarily a fan of such content, but as many as 500,000 subscribers—1/16 of XM’s subscriber base—must be fan enough to drop the service because of XM’s seeming hypocrisy on the matter.
What is a competitor to do?
Sirius jumps in, in wonderfully prompt jujitsu-esque fashion and reminds satellite radio subscribers that they have what the disgruntled XM subscribers want. Filling an unmet need or desire of a competitor’s customers can only lead to one thing: Profit.
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