No Man is an Island

Imagine the first fax machine: A machine of which we know the capabilities today. What about the first one, though? What is the usefulness of this machine that can send a facsimile to other fax machines…when there are no other fax machines?

The point of a single fax machine is moot.

Now…add another fax machine. What is the usefulness of your fax machine now? Common sense indicates that it would double. This isn’t exactly true: The effect of these two fax machines is directly proportional to the number of fax machines—instead of being an arithmetic proportion, it is a geometric proportion. In other words the net result of the utility of these two fax machines is not 1+1, but rather 2^2, or 2 squared. The increase is so great because each user can either send or receive a document instead of the fax machine offering just a single purpose in relation to each other fax machine in the world.

In fact, there is a mathematical formula depicting this relationship: n * (n − 1) / 2 whereas n is the number of fax machines in the network.

Network. Networking. Networks. Thirty years ago this word meant much less than it does today. The man behind the power of this simple word, Robert Metcalfe, was half the man behind the technology called Ethernet. Ethernet, in short, is the largely the technology behind our home and business networks and the entire connectivity of the “wired” portion of the Internet (in contrast to the “wireless” portion). In selling his wares, Metcalfe grasped to his background as a trained engineer and businessman to inform his customer of the simple economies of scale involving his new networking peripheral. While their work may be able to take their businesses to a certain point, in order to grow past this point of critical mass, they would need something revolutionary—a force multiplier—to realize any newfound value.

This brings us to a more generalized definition of the network effect. From Wikipedia: “A network effect is a characteristic that causes a good or service to have a value to a potential customer which depends on the number of other customers who own the good or are users of the service. In other words, the number of prior adopters is a term in the value available to the next adopter. One consequence of a network effect is that the purchase of a good by one individual indirectly benefits others who own the good — for example by purchasing a telephone a person makes other telephones more useful. This type of side-effect in a transaction is known as an externality in economics, and externalities arising from network effects are known as network externalities. The resulting bandwagon effect is an example of a positive feedback loop.”

How does this apply as wisdom? Think about applying such economics to your daily life. As I’ve said before, we can each consider ourselves a good wishing to perform services with other people (some more than others, sure) and from whom we look to offer our services—exchanges in the free market economy of life. Just as the 17^TH century poet John Donne wrote “no man is an island, entire of itself,” as individuals we have little value to anyone but ourselves, if that is to be of any real value at all. When we are able to offer our services to another, then our value as an individual increases because we are able to both offer of ourselves and receive what things of value the other person in this exchange can offer. The more people that we have in our lives, to whom we are able to offer something of value, the more we are able to use the networking effect—those things which we can accomplish, thusly, can grow as a square of the people in our lives with whom there can be reciprocating value.

At a glance, it might seem like a complex concept, but think of it in this way: It is often said that a fraction of total jobs available in a given market are advertised through traditional sources—newspaper, Internet, radio, job service, etc; whereas most jobs are assumed through “connections” that a person might have. This is a direct result of the networking effect.

Ever get a tip from a friend? Can you say that you’re a better person because of the people in your life? How about what you are able to offer to other people?

This falls in line with a quip of wisdom I’ve held for several years. Take two ice cubes: One in the shape of a cube, the other with the same amount of mass in the shape of a thin sheet. Which will melt first? Why? Certainly the ice sheet will melt before the cube because it has more surface area exposed to the environment. If we make the assumption was the preferred result of this process, wouldn’t your preferred result of your life be the success that you’d like from it? Increasing your “surface area” to the world, that is to increase the potential for interactions which you have, can thus increase your potential for reaching critical mass and, with help of the networking effect, geometrically grow into and past your hopes and dreams.