Following World War II America went through a period in which the government, or the public sector, was growing poorer in relation to the private sector which was becoming wealthier. This is the outline offered by Harvard economist John Galbraith in his book The Affluent Society. It is also the origin of the term “conventional wisdom.”
We’ve all heard it: Conventional wisdom, rules of thumb, and urban legends. What is the problem with such “wisdom?” Not only is it “easy” wisdom but it also tends not to be true, just accepted by enough people in order for it to seem true. It acts as an obstacle to the truth, to new ideas, and is only fueled by the inertia of so many people believing in such bad information. This inertia is fueled by convenience, emotion, and assumption.
Common sense, on the other hand, is largely practical: Less of the abstract and more of the “collection of prejudices acquired by age eighteen,” according to Albert Einstein. In the same train of thought such practicality can have its limits when it comes to the progression of society: “Similarly, common sense has been invoked in opposition to many scientific and technological advancements. Such misuse of the notion of common sense is fallacious, being a form of the argumentum ad populum (appeal to the masses) fallacy.”
So, we return to our original premise: If so many people believe in it, it must be true, right? Logic dictates otherwise with a concept known as Argumentum ad populum. Translated from Latin it is “appeal to the people;” placed into a more concise context “if many believe so,” or “if many find it acceptable, then it is (acceptable or so).”
Alright, let’s test it.
It has been reported in the mainstream media that more than 1/3 of Americans believe there was a government conspiracy surrounding the attacks on the World Trade Center in New York City on September 11, 2001. As of 1 July 2007 the population was about 301 million individuals in the United States; 36 percent of 301 million people equals about 108.3 million people. More than 100 million people believe that the U.S. government was complicit—either actively or through negligence—in the horrible attacks of 9/11. Certainly more than 100 million people, statistically, can’t be wrong! Right?
I can’t help but look at the world from the perspective of an economist, believing in some bits of logic. Sociology teaches us that while the person might be intelligent, rational, and calculated, putting many of them together and their behaviors tend to move towards the irrational. Additionally, just because the many believe something…it doesn’t mean that it’s true.
How about looking at it this way: Have you ever voted in an election? Did the person whom you voted for win or lose? Doesn’t matter, because the majority of individuals voted for the person who got into the office; that means that he or she was good in their elected position by virtue of most people voting for them! Politicians are good by virtue of how many people voted for them…right? How about at any certain time when most people think that a particular company whose stock is a good place to invest? History and your favorite Internet finance site can tell you how this is a failed notion.
So, in the end the masses aren’t necessarily correct, conventional wisdom isn’t necessarily wisdom and tends to be more convenient than possessing any utility and your own experiences should be all that draws you towards a more thorough wisdom about the world.
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